MARKET NEWS

Gamers Invest a lot of Money on Peripherals, which Stimulates the Development of Global Gaming Mouse & Keyboards

A mouse designed for gamers. Gaming mice have adjustable sensitivity, which is configurable as the number of dots per inch (DPI). A computer keyboard designed for gamers. Although there are several controllers with dials and levers for games, the W, A, S and D letter keys on the standard QWERTY keyboard are also widely used. On gaming keyboards, which are mostly mechanical, the key switches require less depression and result in faster action for games. There may also be extra keys that are user configurable for macros (commonly used key sequences).

The application differentiation of Gaming Mouse & Keyboards market is based on the usage scenarios of end users. As the product name shows, the product is mainly bought by users for game operations. Although the product design tends to play games, it also has an excellent experience when used for office purposes. Therefore, many users buy gaming mice and keyboards for office use.

Source: Market Monitor

Strength

The gaming mouse & keyboards market has online and offline sales channels. In recent years, online sales channels have achieved significant growth and are expected to become the fastest growing part during the forecast period. In recent years, with the emergence of e-commerce, gaming mouse & keyboards can be widely used through online platforms around the world. The most important factor that promotes online business growth is the convenience of shopping and the wide availability of products.

Weakness

The gaming mouse & keyboards industry is highly competitive, with short product life cycles, long product development times, rapid technological changes and constant changes in customer needs. And it is constantly under pressure to develop innovative and related products that meet current demand trends. This involves higher operating costs, which will have a negative impact on the gross profit margin of companies belonging to the gaming mouse & keyboards industry.

The increase in the supply of counterfeit products may be the main challenge for growth during the forecast period. Consumers who lack brand and quality awareness usually choose low-priced products with similar functions. These counterfeit products are inexpensive, especially in emerging countries. Due to the low price of counterfeit products, they are increasingly adopted, which will hinder the growth of the gaming mouse & keyboards market.

S	The gaming mouse & keyboards market has online and offline sales channels. In recent years, online sales channels have achieved significant growth and are expected to become the fastest growing part during the forecast period. R&D activities are one of the most common strategies adopted by gaming mouse & keyboards manufacturers. These activities are aimed at improving existing products and developing new products.
W	The gaming mouse & keyboards industry is highly competitive, with short product life cycles, long product development times, rapid technological changes and constant changes in customer needs. The increase in the supply of counterfeit products may be the main challenge for growth during the forecast period. Consumers who lack brand and quality awareness usually choose low-priced products with similar functions.
O	The global gaming mouse & keyboards market is witnessing the launch of various advanced gaming mouse & keyboards. Nowadays, due to the creation of social applications, games have become the mainstream market, so gamers are investing a lot of money on consoles and peripherals.
T	Compared with other IT products, peripheral product technologies such as gaming mouse & keyboards have reached a high level of maturity, and the existing technology has greatly exceeded the actual needs of users. Simply upgrading the existing technology has been unable to attract user attention and stimulate market sales. Whether it is a new product or an old product, the gaming mouse & keyboards industry is full of disputes. With the favorable platform of the e-sports megatrend, more and more brands are beginning to make efforts to gaming mouse & keyboards. The gaming mouse & keyboards market is gradually becoming polarized.