Electronic cigarettes (e-cigarettes) are the most common prototype for electronic nicotine delivery systems.  Generally speaking, the electronic cigarette device consists of a nozzle, a battery, a cartridge containing electronic liquid or electronic juice, and a battery powered device heating component.  When the device is used, the battery heats the components, converting the contents of the e-liquid into an aerosol that is inhaled into the lungs and then exhaled. 

Rechargeable electronic cigarettes are the mainstream of the market, accounting for 67.26% of the market 

Disposable electronic cigarette is a kind of electronic cigarette that can be smoked at any time, once there is no electricity or electronic cigarette liquid will lose its function.  Disposable e-cigarettes do not have replaceable parts, buttons, rechargeable batteries or complex function buttons. 

Rechargeable e-cigarettes, which are e-cigarettes that users can recharge their batteries, typically have more flavor options because users can usually refill them with different e-cigarette liquids.  From battery durability to saving money, rechargeable e-cigarettes have many advantages. 

Modular e-cigarette designs include cartridges, nebulizers and batteries.  Customers in the United States prefer modular e-cigarette devices because they produce a lot of steam and can also be customized in terms of power output, coil and number of batteries. 

Data show that in 2022, the US e-cigarette market size was 8057 million US dollars.  Among them, the market size of disposable e-cigarettes, rechargeable e-cigarettes and modular e-cigarettes was $1418 million, $5419 million and $1220 million, with market share of 17.60%, 67.26% and 15.14%, respectively. 

US E-cigarette Market Size by Product Type in 2022

Source: www.globalmarketmonitor.com

The western United States is the largest revenue market 

The western region of the United States is the largest revenue market, with a market size of $2932 million and a market share of 36.39% in 2022.  In 2022, the northeastern United States ranked second with a market share of 25.47%.  Economic development in these areas, increased downstream demand, and technological innovation and progress will promote the development of the e-cigarette market. 

E-cigarette market size and share statistics by region in the United States in 2022

Source: www.globalmarketmonitor.com

The US e-cigarette market is highly concentrated, and the top three companies in the market share are Juul Labs, Inc., British American Tobacco and Logic, and the revenue market share of the top 3 enterprises in 2022 was more than 80%.