Global A2P SMS Market Size is Estimated to Reach $71355 Million in 2023

A2P Messaging (Application-to-person SMS) is a short message sent by an application to an individual, also known as enterprise SMS or business SMS. A2P SMS messages are typically sent by businesses or organizations through SMS service providers to send marketing messages, verification codes, reminder notifications and more to customers. Compared with P2P SMS (Person-to-Person SMS), A2P SMS is usually automatically sent by a computer program, which can achieve batch sending and timing sending, with higher efficiency and reliability. A2P SMS has been widely used in the era of mobile Internet and has become one of the important ways of communication between enterprises and customers. 

Driven by multiple factors such as the popularity of mobile Internet and digital transformation, the A2P SMS market is growing greatly. According to our research data, the global A2P SMS market size was $63002 million in 2020, and is expected to reach $71355 million by the end of 2023 according to estimates. In the next few years, with the increasing popularity of mobile devices and the development of mobile applications, more and more enterprises and organizations will use A2P SMS to communicate and interact with customers.It is estimated that by 2026, the global AP2 SMS service market will reach $80897 million. 

The market share of CRM SMS is the highest, being 35.54% 

A2P SMS comes in a variety of forms, including promotion SMS, CRM SMS, reminder notification SMS, interactive SMS and push SMS, etc. Among them, the CRM SMS market is the largest market segment. It is estimated that the market size of CRM SMS in 2023 will reach $25359 million, accounting for 35.54% of the market; The size of the promotion SMS market is expected to be $21863 million in 2023, with a market share of 30.64%, making it the second largest market segment. 

Global A2P SMS Market Size Statistics and Forecast by Type

Source: www.globalmarketmonitor.com

The market concentration is low, and the market share of Top3 enterprises is less than 2% 

From the perspective of market competition pattern, the global A2P SMS market concentration is extremely low.The total market share of Top3 enterprises in 2020 was less than 2%, and the market share of Top6 enterprises was only 2.23%. The Top3 companies in the global A2P SMS market  were

Global A2P SMS Market Competitive Landscape Analysis in 2020

Source: www.globalmarketmonitor.com

For more information,please click: 《2023 Global A2P SMS Market Analysis Report, Key Competitors, Market Effect Factors, Growth, And Forecast》。