Global Secondary Tickets Market Overview
According to Global Market Monitor, the globalsecondary tickets market size will reach $25178.48 million in 2023 with a CAGR of 11.3% from 2023 to 2028.
The secondary ticket market is an important part of ticketing, which completes the ticketing industry of the performance market and forms a pattern of primary market and secondary market. Secondary ticket pricing is a dynamic mechanism oriented by market demand, which is different from the single pricing model of the primary market and the direct sales model of Damai.com, performance agencies, and performance groups.
The Strong Rebound of the Global Performance Market is Conducive to the Secondary Ticket Market
The global performance market continued to grow in the first half of 2023, with Live Nation and the company\'s ticketing platform, Ticketmaster, setting new records in terms of ticket sales and attendance.
Data from the China Performance Industry Association shows that in the first halfof the year, there were 193.3 thousand commercial performances in China, with an audience number of 62.23 million. Three years of accumulated demand for performances is being strongly released. In the peak season of April and May, there were nearly 150 concerts across the country every month. It is estimated that the number of large-scale concerts this year will exceed 1000, driving the attendance of 6 million to 8 million.
Fixed price of the primary ticket is always difficult to match pricing with supply and demand. The adjustment of the secondary ticket according to market feedback makes the face price of the performance return to the real market value in the sale, promoting the circulation rate of the performance ticket and helping the performance institutions make profits, which improves the participation rate of consumers in the live performance and stimulates the market vitality.
Market Segment of Secondary Tickets
By application, 54.4% of the global value was generated through the sporting events segment in 2022. With the Asian Games held in Hangzhou, it is expected that the sports event segment industry will make a greater contribution to China\'s secondary ticket market in 2023.
The terminal consumer market continues to upgrade, and it is becoming more and more convenient for consumers to obtain performance information and tickets, encouraging all aspects of the performance market to continuously improve their services to meet the needs of the market. As the main body of the performance market, secondary ticketing is also playing a very important role. As the platform side of the upstream and downstream of the industry, in addition to helping the host expand brand publicity through technical means, it also uses data technology to help the organizer maximize real-time stop losses and actively cooperates with relevant management departments to curb ticket scalping, effectively protecting the rights and interests of consumers.
By type |
Offline Platform |
Online Platform |
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By application |
Sporting Events |
Concerts |
|
Theaters |
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54.4% of the global value was generated through the sporting events segment in 2022. |
|
By region |
North America |
Europe |
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Asia Pacific |
|
South America |
|
Middle East & Africa |
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North America dominated the Secondary Tickets market in 2022, with a market share of 39.51%. |
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