Global Nail Care Market Size is Expected to Reach $17348.23 Million by 2028

Global Nail Care Market Overview

According to Global Market Monitor, the global nail care market size will reach $12767.29 million in 2023 and is expected to grow to $17348.23 million by 2028.

Market News

In October 2021, Ciaté London, a beauty brand, was launched in India via the online beauty app, Nykaa. The brand offers gel-based paint pots in various shades.

In April 2022, Pokémon Co. collaborated with makeup company Maybelline for a series of Pokémon-themed makeup items, including nail polish. The nail polishes consist of a vegan formula, which is quick-drying and moisturizing. Such product launches bode well for industry growth in the future.

Nail Care Market Drivers

Nails reflect the overall health and healthy and hygienic nails can prevent many nail fungal infections and skin infections. Especially for patients with diabetes or poor circulation, it is important to seek treatment for nail problems.

At the same time, manicures are at the forefront of fashion, turning nails into fashion accessories. Nail art is often combined with the most popular elements of the season, and then according to the consumers’ hand type, nail shape, skin, clothing color, and requirements, the hands and feet are modified and designed to highlight the personality to meet the needs of consumers. With the increasing fashion concept of young people, nail art in nail care has become a personal and aesthetic self-expression, and more and more young millennial women spend more time shopping in retail stores or online for nail products, trying the new trend of DIY at home, driving the sales of personal consumption nail products.

S	The improvement of people\'s living standards, health, and aesthetic awareness drives the market development of nail care. The spread of social media and the expansion of consumer groups bring room for growth in nail care.
W	Product quality problems and potential safety hazards. Industry barriers are relatively low and market competition is fierce.
O	Development of online sales channels Branding, high-end, customization, and personalization bring new opportunities.
T	Raw material prices fluctuate The impact of the epidemic on the industrial chain Industry regulation