India's CPaaS Market Size is Expected to Reach $3401.38 Million in 2027

Communication Platform as a Service (CPaaS) is a pattern that encapsulates communication capabilities into APIs and provides services through the cloud. It allows developers to easily integrate communication functions such as voice, video, SMS, and location into their applications.

Creating custom applications for communication requires a significant amount of time and money before introducing communication platforms as a service. Enterprises are forced to directly contact operators and pay a large amount of funds to meet their needs. For many small businesses, having fully scalable custom communication applications is simply impossible. This growth barrier has led to a demand in the communication market for solutions that support scalable, simple, and easy-to-understand communication features. CPaaS provides enterprises with a method of easily integrating communication functions into business processes and applications through APIs, without the need to build or maintain additional communication infrastructure. Therefore, it has developed rapidly in recent years.

India CPaaS Market Size and Share Forecast by Type and Application in 2023

	Market Size (Million USD)	Market Share
Segmented by Type
Banking, Financial Services & Insurance	522.82	33.42%
Manufacturing	213.16	13.61%
Retail	242.89	15.53%
Education	179.52	11.50%
Media & Entertainment	311.13	19.87%
Others	95.41	6.07%
Segmented by Application
Large Enterprises	690.45	44.09%
SMEs	874.48	55.85%

Source: www.globalmarketmonitor.com

Thanks to the growing demand for flexible, scalable, and highly automated communication from enterprises, the CPaaS market is rapidly developing. According to our research data, the size of the Indian CPaaS market is expected to reach $1564.93 million in 2023. In the next few years, as companies' demand for digital transformation further intensifies, the CPaaS market will continue to expand. It is expected that the size of the Indian CPaaS market will increase to $3401.38 million by 2027.

From the perspective of market competition patterns, the concentration of the Indian CPaaS market is moderate. Based on our data, the total market revenue share of the top 3 enterprises in the industry in 2020 was 33.06%. The top 3 companies were Karix, Gupshop, and Kaleyra, with their CPaaS market revenue accounting for 12.69%, 10.35%, and 10.02% of the global market in 2020, respectively.