Global Household Cleaning Product Market Size Will Reach $120 Billion in 2023

Household cleaning products,including but not limited to detergents, cleaners, disinfectants, etc., refer to various products used for household environmental cleaning. These products are commonly used to clean household surfaces, tableware, clothing, etc., to maintain a hygienic and tidy home environment.

Overview of Global Household Cleaning Product Market Development and Analysis of Segmented Markets

With the increasing concern of global consumers for home hygiene and health, the market for household cleaning products has continued to grow in the past few years. Various cleaning products (such as detergents, disinfectants, laundry detergents, wipes, etc.) have become daily necessities for many households. Especially in developed countries and regions, due to higher quality of life and hygiene awareness, there is a stronger demand for household cleaning products among people.

According to our research data, the global household cleaning product market is expected to reach $120 billion in 2023, among which the segmented market size of fabric washing products is estimated to be $81.14 billion, and the market share is expected to reach 67.62%. From the perspective of sales channels, offline sales dominate.

Global Household Cleaning Product Market Size Forecast and Market Segment Analysis

Source: www.globalmarketmonitor.com

Analysis of the Competitive Landscape of the Global Household Cleaning Product Market

From the perspective of market competition, the concentration of the global household cleaning product market is moderate. Data shows that in 2020, the top 3 companies in the industry achieved a total revenue of $40.06 billion in the household cleaning product market, with a total market share of 36.59%. The top 3 companies were Procter & Gamble, Unilever, and S C. Johnson & Son, Inc. In 2020, these three companies accounted for 19.51%, 10.52%, and 6.56% of the global household cleaning product market revenue, respectively.

Household Cleaning Product Market Revenue and Share of Main Enterprises in 2020

Enterprises	Market Revenue (Billionn USD)	Share
Procter & Gamble	21.35	19.51%
Unilever	11.52	10.52%
S. C. Johnson & Son, Inc	7.19	6.56%
Top3	40.06	36.59%

Source: www.globalmarketmonitor.com

Analysis of Growth Trends in the Global Household Cleaning Product Market

The improvement of health and environmental awareness: Consumers are increasingly concerned about the health and environmental performance of cleaning products, therefore, manufacturers are continuously launching healthier and more environmentally friendly cleaning products.

The rise of online sales: With the development of e-commerce, online sales have become an important sales channel for household cleaning products. Especially during the pandemic, the habit of purchasing cleaning products online has been further strengthened.

The potential of emerging markets: In developing countries and regions, due to the increasing awareness of household hygiene and health among consumers, the market for household cleaning products is also showing a rapid growth trend.

For more industry information, please refer to our latest released "China Household Cleaning Products Industry Market Research Report 2023-2029".