Standalone Digital Signage Market Revenue Will Reach $15.36 Million in 2023

Standalone digital signage is a device that displays information on a standalone operating terminal. It usually consists of one or more LED displays or other types of display screens, which can display various types of text, images, videos, and other information.

Segmented Market Analysis

According to different display technologies, standalone digital signage can be divided into LED technology standalone digital signage, LCD technology standalone digital signage, and OLED technology standalone digital signage. Different display technologies have their advantages and disadvantages. For example, LED has brightness, and a long lifespan, but poor color performance; LCD has good color performance, but low brightness; OLED has good color performance and brightness, but its price is relatively high. According to our research data, the estimated size of the LCD technology standalone digital signage segment of the Benelux (Belgium, Netherlands, and Luxembourg) in 2023 is $6.49 million, with an expected market share of 42.25%.

From the perspective of downstream applications, the application of standalone digital signage in the Benelux involves many fields such as retail, entertainment & sports, education, and finance. Among them, the retail industry is the largest downstream application market for standalone digital signage.

Benelux Standalone Digital Signage Market Revenue and Share Forecast by Type and Application in 2023


Market Revenue (Million USD)

Share

Segmented by Type

OLED Technology

3.13

20.38%

LCD Technology

6.49

42.25%

LED Technology

4.39

28.58%

Others

1.35

8.79%

Segmented by Application

Retail

5.02

32.65%

Entertainment and Sports

2.42

15.74%

Education

1.35

8.82%

Corporate

2.28

14.83%

Banking

1.90

12.35%

Others

2.40

15.62%

Source: www.globalmarketmonitor.com

Overview of Market Development and Analysis of Competitive Landscape
According to our research data, the total revenue of the Benelux standalone digital signage market is expected to reach $15.36 million in 2023. In the coming years, with the continuous progress and application of digital technology, the digital signage market will continue to expand and become an important component of various fields such as advertising, retail, and transportation. It is expected that by 2026, the total revenue of the Benelux standalone digital signage market will increase to $19.3 million.
From the perspective of market competition, the concentration of the standalone digital signage market in the Benelux is relatively high. Based on our data, the top 3 companies in the standalone digital signage market had a total revenue of $6.08 million in 2020, with a total market share of 48.36%. The top 3 companies were Samsung Electronics, LG Electronics, and Sharp. In 2020, these three companies accounted for 27.12%, 11.30%, and 9.94% of the standalone digital signage market revenue in the entire Benelux.
Benelux Standalone Digital Signage Market Revenue Forecast and Competition Pattern Analysis 

Benelux Standalone Digital Signage Market Revenue Forecast and Competition Pattern Analysis
Source: www.globalmarketmonitor.com
Market Development Trend Prediction
Technological innovation will become the driving force: With the continuous development of technologies such as artificial intelligence, big data, and the Internet of Things, digital signage will become more intelligent and personalized, providing users with more accurate services. At the same time, the popularization of new-generation communication technologies such as 5G will also bring new opportunities to the digital signage market.
Customized services will become mainstream: With the continuous changes in consumer needs, digital signage will pay more attention to customized services to meet the needs of different users. At the same time, digital signage will also pay more attention to user experience and improve user satisfaction.
Cross-border cooperation will become a trend: the digital signage market will engage in cross-border cooperation with various fields, such as e-commerce, social media, etc., to provide users with more comprehensive services.
For more industry information, please refer to our latest released "China Standalone Digital Signage Industry Market Research Report 2023-2029".

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