The Global Ecotourism Market Size is Expected to Grow to $421.63 Billion by 2028

Global Ecotourism Market Overview

According to Global Market Monitor, the global ecotourism market size is expected to grow to $421.63 billion by 2028 with a CAGR of 8.84% from 2023 to 2028.

Ecotourism refers to the ecological experience and development carried out in an ecologically friendly way based on the concept of sustainable development, the premise of protecting the ecological environment, the principle of coordinating the harmonious development of man and nature, and relying on a good natural ecological environment and unique humanistic ecosystem.

Ecotourism Market Trends

According to Statistics from Sustainable Tourism International, there are approximately 105.3 million sustainable tourists in the United States, accounting for 60% of all leisure travelers. The fastest growing subset of sustainable travelers are eco-travelers, who are remote and environmentally pristine, understand these areas, and contribute to their conservation. The United Nations even designated 2017 as the "International Year of Sustainable Tourism for Development", working with member countries and partners to promote protection through tourism.

The destination of ecotourism is to protect the completely natural and cultural ecosystems. Participants can obtain a unique experience, which is original and unique. Ecotourism will develop on a small scale and be limited to the range of affordability. This will be beneficial to the tourist's sightseeing quality without causing great damage to tourism.

Market Drivers and Challenges

In addition to climate change and the rise of eco-conscious consumers, trends such as the desire for a travel experience and the growth of the sharing economy are also driving the shift to sustainable tourism. Ecotourism is a development model for achieving sustainable tourism. It pays more attention to the protection of local nature and culture than mass tourism. The development of the economy and the increase in disposable income of people will promote the growth of the ecotourism market.

In the context of the global human crisis facing survival, with the awakening of people's environmental awareness, the green movement and consumption are sweeping the world. Ecotourism, as a green tourism consumption, has caused a huge global response once it was proposed, and the concept of ecotourism has quickly spread. Globally, its connotation has been continuously enriched. Some important parts of ecotourism are improving energy efficiency and saving resources. This is one of the biggest drivers of market growth.

Driving Factors	Economic development
	Increased environmental awareness
	Government support
	Technological developments
Challenging Factors	Insufficient environmental awareness of tourists
	Immature management model
	Behavioral guidance and education are not perfect.