Wallpaper is a material used to decorate walls. The types and styles of wallpaper are very diverse, including paper, plastic, fabric, metal, and other materials. Their unique textures and colors meet people's different needs for "beauty".

Overview of Global Wallpaper Market Development and Analysis of Segmented Markets

Wallpaper, as a decorative material, is widely used in homes, offices, hotels, restaurants, and other places, and its market demand is constantly growing. According to our research data, the total revenue of the global wallpaper market is expected to reach $18.76 billion in 2023 and is expected to continue to increase to $20.79 billion by 2025.

Currently, among various types of wallpaper, vinyl-based wallpaper is the most widely used. Data shows that in 2023, the global vinyl-based wallpaper segment market is expected to reach $7.13 million, with a market share of 37.99%. However, with the continuous improvement of global environmental awareness, the demand for environmentally friendly decorative materials from consumers will continue to increase. Therefore, environmentally friendly wallpapers such as natural fiber wallpaper, non-woven wallpaper, and PVC wallpaper will increasingly be favored by consumers and gradually become the mainstream of the market.

From the development situation of various regions, the Asia-Pacific region is the largest revenue market for the global wallpaper industry. Data shows that the wallpaper market revenue in the Asia-Pacific region is expected to reach $10.64 billion in 2023, accounting for 56.71% of the global total revenue; The European wallpaper market is expected to rank second with revenue of $6.64 billion and a share of 35.39%.

Source: www.globalmarketmonitor.com

Analysis of the Competitive Landscape in The Global Wallpaper Market

From the perspective of market competition, the concentration of the global wallpaper market is extremely low. According to our data, the total sales volume of wallpapers for the top 3 companies in the industry in 2020 was 29.90 million rolls, with a total market revenue of $908 million and a total revenue share of only 5.43%. The top three companies were Sangetsu Co., Ltd., Asheu, and Shin Han Wall Covering. In 2020, these three companies accounted for 3.21%, 1.30%, and 0.91% of the global wallpaper market revenue, respectively.

Wallpaper Sales, Market Revenue, and Revenue Share of Main Enterprises in 2020

Enterprises	Sales (Million Rolls)	Market Revenue (Million USD)	Revenue Share
Sangetsu Co., Ltd.	14.21	538	3.21%
Asheu	7.88	218	1.30%
Shin Han Wall Covering	7.81	152	0.91%
Top3	29.90	908	5.43%

Source: www.globalmarketmonitor.com

Analysis of the Development Trends of Global Wallpaper Market

Environmentally friendly wallpaper has become mainstream in the market: With the increasing global awareness of environmental protection, people are paying more attention to the use of environmentally friendly materials. Some wallpaper manufacturers have started using environmentally friendly materials to manufacture wallpapers, such as renewable resources and formaldehyde-free, which provides new opportunities for the development of the wallpaper market.

Application of digital technology: With the continuous development of digital technology, digital printing technology has been widely used in wallpaper production. Digital printing technology can not only improve production efficiency but also achieve personalized customization to meet the personalized needs of consumers.