Global Activewear Apparel Market Overview

According to Global Market Monitor, the global activewear apparel market size will reach $269.81 billion in 2024 with a CAGR of 6.89% from 2024 to 2029.Activewear is utility apparel, used to enhance the performance of athletes which improves body movement.

Market Drivers

With the popularization of sportswear, people are fond of sportswear. As a result, sportswear products have begun to consider the factors of comfort and practicality while considering aesthetics. In the close connection with science and technology, sportswear has become more effective in protecting the human body and has played a significant role in improving sports performance. On the other hand, with the popularization of sports activities, sportswear has become more and more popular among people. Sports fashion has occupied an important position in the modern sportswear industry. For example: easy to move, waterproof or breathable reduces friction, and so on. People want sportswear not only to look good but also to have a lightweight function. These are the manifestations of the popularization of sportswear among the general public.

The development of any technology cannot avoid the impact on the environment, or how to minimize pollution, the problem runs through the entire process from fiber production to the use of clothing. High-performance sportswear has many functions, including functional post-processing that pollutes the environment and the human body, such as UV protection, and electronic textiles that generate electromagnetic radiation. With the improvement of people's ecological awareness, the development of sportswear in the direction of eco-environment is the inevitable development of high-performance sportswear.

Market Trends

Another trend to watch in the coming years is the interest in wearable technology in the sportswear sector, such as smart clothing, footwear, watches, and glasses that can monitor heart rate, blood pressure, and more, and consumer interest in wearables is also on the rise. As technology and accessibility improve, more innovative wearables such as smart sportswear will become increasingly popular among shoppers. Sportswear and fitness brands seeking to stay relevant in the years ahead should therefore consider investing in wearable technology.

Some companies are already experimenting with new fabric blends and adding health-monitoring features to their clothing. Janji, a brand specifically focused on running clothing, has introduced polyester mixed with volcanic ash to help regulate body temperature, wrest away moisture, and neutralize odors. Wearable X, another sportswear brand, has created leggings with embedded sensors that create vibrations that direct yogis' movements to improve their figure.