Household decor paper is a type of paper product specifically used in the field of home decoration, widely used for surface decoration of materials such as walls, ceilings, floors, furniture, doors and windows.

Overview of Market Development

With the improvement of living standards, consumers have increasingly high requirements for the quality of home decoration. Decorative paper, with its rich patterns, colors, and functionality, meets consumers' needs for personalization, beauty, and practicality. The market demand continues to grow, and the market size steadily expands. According to our research data, the estimated global home decor paper market size in 2024 is $4607 million, an increase of 6.22% compared to 2023.

In the future, the household decor paper industry will continue to undergo technological innovation and industrial upgrading to improve the simulation effect, durability, and environmental performance of products, in order to promote the continuous expansion of the market. It is expected that by 2029, the global home decor paper market size will increase to $6086 million. The CAGR for 2024-2029 is estimated to be 5.73%.

Segmented Market Analysis

From the perspective of product types, household decor paper can be classified into printing base paper, absorbent kraft paper, and other types based on their usage characteristics. Among them, printing base paper holds the highest market share, estimated at 46.09% in 2024.

From an application perspective, home decor paper is mainly used for furniture, cabinets, and flooring. Among them, furniture and cabinet sub applications occupy the highest share, estimated to be 40.85% in 2024. In addition, household decor paper is widely used in packaging, printing, handicrafts and other fields, especially in high-end gift packaging, holiday decoration and other areas where demand is more vigorous.

Source: www.globalmarketmonitor.com

Market Analysis of Major Regions

From a regional perspective, the global home decor paper market is dominated by three major regions: North America, Europe, and Asia Pacific. Among them, the Asia Pacific region is the largest sales market. Data shows that the sales volume of home decor paper in the Asia Pacific region is expected to reach 1233.9k tons in 2024, accounting for an estimated 41.98% of the global total sales volume; The European and North American markets are expected to rank second and third with sales proportions of 27.31% and 24.06%, respectively.

Regions	Sales Volume (K Tons)	Proportion
North America	707.2	24.06%
Europe	802.7	27.31%
Asia Pacific	1233.9	41.98%
South America	128.4	4.37%
Middle East & Africa	67.0	2.28%